Dundee is known to be the sunniest city in Scotland, but this in itself is laughable, considering Scotland is well known for its bad weather and baltic temperatures. ‘The Inside Joke’ brings the humour of this fact to Dundee, in the form of a comedy club. A place where come rain or shine, warmth and laughs will be had.
The club is situated underground to further emphasise the joke, making it out of the sun figuratively and literally. The design and copy bring together the weather, with a focus on sunshine, and comedy together under one roof.
